TPO roofing houston projects most often default to this material because TPO commands 40% of the national commercial roofing market, according to Hixon's Roofing's flat roof comparison guide, published September 26, 2025. That dominant position stems from TPO's reflective, heat-welded membrane, a feature well-suited to Houston's long, intense cooling season. EPDM takes a different path to credibility: it has built a roughly three-decade track record of proven field performance, giving building owners decades of real-world data rather than newer, less-tested claims. Modified bitumen remains in active development, with manufacturers continuing to refine the technology behind its multi-layer, torch-applied or self-adhered systems.